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Flipkart · Product Details Page · 2020–2022
Warranties, screen protection, installation, services that genuinely help customers after purchase, were buried on the product page. I redesigned them to surface the right service at the right decision moment, increasing attachment rates.
The problem: warranties, screen protection, installation. Services customers genuinely want after buying. Were buried on the product page. People discovered them after it was too late to add them, and attach rates sat far below potential.
My role: product designer on the PDP; mapped the full VAS landscape (digital, physical, affordability, delivery services), analysed competitors, and redesigned how services surface across the purchase journey.
Right service, right moment. Protection surfaces at price consideration, installation at delivery decisions, not everything everywhere.
Framed around customer value ("is my purchase protected?") rather than upsell.
One coherent widget system across all four service categories, replacing per-team bolt-ons.
Outcome: attachment rate increased and the pattern was adopted PDP-wide across categories. The full case is below.