Flipkart · Product Details Page · 2020–2022
Data showed customers make purchase decisions inside the image gallery. I brought key specifications into the gallery itself, so the moment of looking and the moment of deciding became the same moment. +1% conversion uplift at Flipkart's scale.
The problem: data showed customers make purchase decisions inside the image gallery. Swiping photos, hunting for the specs that matter. But specifications lived far below the fold in dense tables. The moment of looking and the moment of deciding were different moments.
My role: product designer on the PDP; owned the concept from data analysis through shipped experiments across a large number of categories and verticals.
Bring key specs into the gallery itself. Highlights overlaid where attention already is.
Category-aware rules. A saree and a smartphone need different highlights, so count and placement adapt per category.
Gradient treatment instead of image cropping, so highlights never fight the product photography.
The full exploration, approaches, rejected options, and forward flows, is below.