Story 1 · Value-Added Services
Helping people protect what they buy
Warranties, screen protection, installation, services that genuinely help customers after purchase, were buried on the product page. I redesigned them to surface the right service at the right decision moment.
Story 2 · Key Highlights
Answers inside the image gallery
Data showed customers make purchase decisions inside the image gallery. I brought key specifications into the gallery itself, so the moment of looking and the moment of deciding became the same moment. +1% conversion uplift at Flipkart’s scale.
Story 3 · Express Checkout
Removing steps from the highest-stakes flow
Flipkart’s multi-step checkout was one of the platform’s highest abandonment points. I redesigned checkout as a single-page experience, address, payment and review compressed into one scannable surface.
